Rebecca Leet's book, Message Matters: Succeeding at the Crossroads of Mission and Market is the first book to explain what strategic messages are, why they are important, and how to create them. It also introduces the action connection framework, a simple yet strategic process for matching an organization's goals with what drives its target audiences to take action.

Message Matters can be ordered online through the publisher, Fieldstone Alliance, or through Amazon.com.

Ms. Leet has written numerous publications and articles, some of which have been the basis for plenary or keynote speeches by her at such forums as the American Society of Association Executives annual meeting and the annual convention of the Juvenile Diabetes Research Foundation International.

Selected Publications

	Message Matters: Succeeding at the Crossroads of Mission and Market (Fieldstone Alliance 2007)
	From Fundraiser to Change Agent: The Story of Transforming United Way of Metropolitan Atlanta (United Way of Metropolitan Atlanta 2002)
	Building Blocks of Change: Details of What Changed at UWMA and How (United Way of Metropolitan Atlanta 2002)
	Marketing for Mission (BoardSource 1998)

	Create Common Understanding Before Strategic Planning Starts
	Changing Lives by Serving Customers
	Five Common Misunderstandings About Nonprofit Marketing
	The 3M Test: Identifying Where the Problem Is
	Market Your Mission, Don't Sell Your Organization
	The Board's Role in Corporate Image-Making
	CEO: The Critical Marketing Factor
	Four Basic Marketing Orientations
	Where to House the Marketing Function
	Market Research: It Doesn't Need to Be Expensive or Complex
	Annual Presentations Keep Boards Abreast of Internal and External Trends
	Public Visibility: The Board's Contribution