Publications
Rebecca Leet's book, Message Matters: Succeeding at the Crossroads of Mission and Market is the first book to explain what strategic messages are, why they are important, and how to create them. It introduces the action connection framework, a simple yet strategic process for matching an organization's goals with what drives its target audiences to take action.
Message Matters can be ordered online through the publisher, Fieldstone Alliance, or through Amazon.com.
Ms. Leet is also the author of more than 20 published articles on nonprofit management and marketing. She was the founding editor of Strategic Governance for Nonprofit Executives and Boards.
Selected Publications
- Message Matters: Succeeding at the Crossroads of Mission and Market (Fieldstone Alliance 2007)
- From Fundraiser to Change Agent: The Story of Transforming United Way of Metropolitan Atlanta (United Way of Metropolitan Atlanta 2002)
- Building Blocks of Change: Details of What Changed at UWMA and How (United Way of Metropolitan Atlanta 2002)
- Marketing for Mission (BoardSource 1998)