Strategic Communications These are short examples of strategic communications services provided by Rebecca Leet & Associates to specific clients. National Association for the Education of Young Children After a half-century as the professional association for early childhood professionals, NAEYC wanted to begin sharing its knowledge and influence outside the profession – specifically, to tell government policymakers and the news media what young children need. It turned to Rebecca Leet & Associates to develop a strategic communications plan, and then re-engaged us to execute key elements of the plan while coaching the organization to develop its internal capacity for such outreach. Within two years, NAEYC was a sought-after expert in policy discussions and had become such an influential media resource that Newsweek magazine asked it to help plan a cover story on young children. In the 18 years since first working with NAEYC, Rebecca Leet & Associates has been re-engaged for innumerable projects involving the firm's services in the areas of message development, communications strategy and services, and group facilitation. American Lung Association Rebecca Leet & Associates created the first strategic marketing plan for the American Lung Association. As part of this work, we performed key function audits in ALA's major areas: research, programs, fund development, and communications. We created the slogan it used for more than a decade: "When You Can't Breathe, Nothing Else Matters". And we delivered a multi-part strategy for transitioning the organization away from its long-time anti-smoking focus. As a result of our work for ALA nationally, we were engaged by six state affiliates for a variety of management and communications projects. American Red Cross Over a two-year period, Rebecca Leet & Associates was engaged by the American Red Cross to counsel and serve the organization in a variety of ways to support existing marketing efforts and to advise it as it launched its first marketing department. We provided strategic counsel and communications services, including leadership for two positioning projects, design of a marketing leadership workshop, and an Oprah Winfrey-like facilitation of a plenary session at the Red Cross's annual convention. City of Hope National Medical Center Communications key function audits are done for many reasons, and City of Hope National Medical Center undertook one to determine whether its publications were returning value to the organization commensurate with the resources expended. The audit involved review of more than 80 publications from three marketing units of the medical center – Public Affairs, Clinical Marketing, and Development Marketing and Communications – and a determination of the degree to which each met the needs of its intended audience. Recommendations were made relating to strategy and systemic changes as well as to individual publications and departments.

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