"Rebecca Leet shows how to find the holy grail of not-for- profits: a clear message that resonates with board and staff AND mobilizes essential audiences to give money, take action and sustain momentum. Every organization, team, or committee will benefit from her brilliantly simple framework."

Judy Langford, Senior Fellow, Center for the Study of Social Policy Family

“You start Message Matters thinking it relates to the communications function and quickly realize that the principles and process outlined relate to defining and articulating the very core of your business. Every nonprofit executive should read it.”


Suzanne Bliss, former Executive Director, Lymphoma Research Foundation

Leet’s clearly described message development steps should be required for all nonprofits. The result would be more clear focus on results and better application of resources where they can be best used.”


Liz Heath, Executive Director, The Nonprofit Center, Tacoma, WA

Message Matters cuts through the noise surrounding marketing, mission, and elevator speeches to prescribe a way of thinking that is clarifying and helpful. I will use it frequently to assist clients who need to stand out and be heard.”


Peggy Morrison Outon, Executive Director, Bayer Center for Nonprofit Management - Robert Morris University


Message Matters is a very valuable book that is effective and eloquent in elucidating the most important – yet most neglected – aspect of nonprofit marketing: your message.”


Katya Andresen, COO, Network for Good


“Rebecca Leet's insightful, practical and fast-paced guide provides a simple path to answering the critical question of how mission-driven organizations can make a difference starting today.”


Rebecca Wodder, former President , American Rivers



"This book is truly valuable to every successful nonprofit today."


 Jacqueline Beretta, Chair, Beretta Foundation and Chair, Social Responsibility Corporation


"Rebecca Leet's clear message is direct and relevant to all nonprofits and aligns with the innovative approaches and best practices that we are using in business. It is a must for corporate leaders serving on nonprofit boards because it affirms the priority to value strategic communications as a critical leadership skill. "


Ann Cramer, Former Director,

Corporate Citizenship and Corporate Affairs - IBM



Message Matters shows nonprofits how to capture their audiences' attention, drive the conversation, and get results. It is for every organizational leader serious about mission success."


Gary Stern, President,  Stern Consulting International