OUR AUDIENCE | ARE YOU A CONSULTANT ?
When the good work you’ve done with a client isn’t returning the value expected
because they can’t promote it persuasively to the right people ...
GIVE US A CALL.
Not that you may be thinking these people need messaging help. More likely you’ll be saying to yourself something like:
"Everyone in this organization talks about it differently, and that’s a problem. | The marketplace has changed, and this organization needs to reposition itself in it. | This project is complicated (or technical). The staff needs help explaining it to people. | Managers will need support to sell this new process internally because no one likes to change how they work. | This new program/product can’t succeed unless the organization figures out how to talk to its target audiences."
We’ll work through you or independently, putting an organizational team through an exacting 5-STEP PROCESS to reveal the understanding we need to create their message.
The process elicits the clear focus, rigorous discussion and tough decision-making needed to design a message that addresses their specific challenge.
The challenges that give rise to the need for a strategic message are LIMITLESS.
Here are a few situations for which we have developed effective messages:
Maintaining business in a critical profit center for a professional association.
Gaining nationwide acceptance of a radical new approach to solving a tough social problem.
Increasing support within a major corporation for an important business process.
Empowering staff with language to explain a dramatic change in research focus for an international nonprofit.
Embedding a new disease concept in the public mind for a national nonprofit.
Positioning a 15-country international conference.