THE BOOK | REBECCA LEET, AUTHOR
Title. Double click me.
MESSAGE MATTERS:
Succeeding at the Crossroads of Mission and Market
Available in Paperback or for Kindle.
Clients report their copies of Message Matters are dog-eared from use. The structured decision-making not only helps them create strong messages, it supports them in making decisions about a variety of strategic challenges.
A Georgetown University professor reported she spent 4 hours on the Internet looking for a book that explained how to create a message, and Message Matters was the only one she found. That’s why she used it with her graduate students – as did graduate school professors at Georgetown, Brown, NYU, Johns Hopkins, American, George Mason, and other universities.